Influencers on Economic Issues in Latin America, Spain and the United States

By Carlos Newland, Juan Carlos Rosiello Roberto Salinas-Leon

Instituto Universitario ESEADE, Argentina.
Pontifical Catholic University of Argentina.
Instituto Universitario ESEADE, Argentina.


The technological progress in our modern societies has witnessed the emergence of persons who deploy different means of communication across social networks, seeking to generate an impact among their audiences. These efforts in social media communications attempt to alter consumption preferences and patterns, political choices, as well as reinforce or modify opinions of all sorts and stripes. Individuals who attain greater relevance due to effects they trigger on third parties are characterized as influencers, and one of their preferred means of communication are online platforms or social media. Among them, Twitter stands out as the most conducive space for debates on ideas, political parties, or public policies. This social media platform is a microblogging service that allows a person to send short messages (up to 280 characters) that are displayed on a user’s individual page, and that are replicated on their followers’ pages. In this paper, we aim to identify the most important influencers in Latin America, the United States and Spain, who use this social media network to debate issues primarily related to economics and economic policy. On this subject, there is a very strong discussion about the role that the government should play in economic life, the pros and cons of greater regulation, the problem of income distribution, the impact of inflation, and the nature of free markets and capitalism. We will first describe the methodology we employed, in order to then proceed to illustrate a ranking of the ten most relevant influencers, in terms of number of followers, from Argentina, Brazil, Colombia, Chile, Mexico, Spain, and the United States. We then explore their profiles and present an analysis of the economic issues debated on the relevant Twitter accounts on a per country basis. Based on this analysis, we present a hypothesis on the positioning of influencers in economic matters. Finally, the global reach of the universe of influencers that are considered in this essay is described and measured.



1. Influencers on Economic Issues in Latin America, Spain and the United States?
The reach and ranking of influencers
The influencers profile
Identification of the economic orientation of influencers
Global influencers

2. Ranking of Economic Influencers in Latin America, Spain and the United States
The role of influencers
Ranking by followers
Impact ranking
The reach and economic orientation of influencers and their followers
The influencers profile
New methodology for calculating impact
Economic mentality
Results by countries

About Author

Dr. Carlos Newland is Licenciado en Economía (UCA); Master of Letters in Modern History (Oxford); Dr. Litt. (Leiden). Lambe Fellow (1990); Fortabat Fellow at Harvard (1999); Guggenheim Fellow (2000). Dean of the Faculty of Economics and Business UCA (Universidad Católica Argentina).

Dr. Juan Carlos E. Rosiello is Contador Público and Licenciado en Administración de Empresas (UADE); Especialista en Organizaciones sin fines de lucro (Universidad de San Andrés); Doctor in Economics (ESEADE). He is a professor of economics and member of the Centro de Analítica Económica y Empresarial at UCA. He is the author of books on Finance and Financial Calculation. 

Dr. Roberto Salinas-León is Executive Director of the Center for Latin America of Atlas Network. He holds a B.A. in Political Economy, History, and Philosophy from Hillsdale College and a Ph.D. in Philosophy from Purdue University. He has been an Adjunct Professor and Visiting Professor of Political Economy at the Escuela Libre de Derecho, Universidad Nacional Autónoma de México and the Instituto Tecnológico Autónomo de México in Mexico City, as well as Francisco Marroquín University in Guatemala.



Date of Publication

December 25, 2022

File Size: 1292 KB
Length: xii + 53 pages

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